Pricing
How to increase your profitability in a volatile market
The goal of profitability’s increase through a scientific pricing approach
The program provides the skills and techniques needed to update pricing expertise from operation patterns to a new strategic vision. The goal of profitability’s increase through a scientific pricing approach and devoted roles inside the organisation.
Who should apply
The program is for middle and top managers, irrespective of their company's scope and sector.
Structure and contents
The “Pricing” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
Scientific pricing reengineering
Price setting
Price management
Price management: deep-dive
Special topics in pricing
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Pricing is the only marketing lever that directly impacts on a company’s P&L top line. All other marketing tools generate costs. Because of that, a scientific handling of pricing brings back a solid footprint in terms of higher margins, cash flows and related profitability.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
