Personal Branding
Come costruire e gestire il tuo brand personale
How to build and manage your personal brand
The journey of Personal Branding is a challenging and exciting adventure of self-discovery and a new way of presenting yourself. It is a redesign of your image within the universe of personal and professional relationships. This process encourages you to see yourself as a “brand”, capable of conveying content, emotions, and values, reaching specific audience segments with intentional and effective approaches and behaviors. It marks the transition from mere technical expertise to broader executive skills, allowing you to better manage your role and uniqueness.
This course will provide you with methods and tools to build your personal brand management, develop a “personal and effective behavior”, and refine your social media management skills.
This program is part of the Professional Certificate in Self Leadership. For more information, click here
Who should apply
This program is designed for anyone who wants to learn how to build and strategically manage their personal brand.
Structure and contents
The “Personal Branding” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 7 weeks with an average allocation of approximately 3-4 hours per week.
Fundamentals of brand management
The power of self-reflection
Discovering your archetype
Personal brand stories
Key factors in personal branding
Leveraging social media for personal branding
From blogging to LinkedIn: positioning strategies
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
We will guide you through the self-branding process and a shift in perspective, helping you transition from mere technical expertise to broader executive skills, allowing you to better manage your role and uniqueness.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
