Marketing Immobiliare
Come valorizzare gli immobili sul mercato
Communication in real estate
This program aims to provide a marketing approach applicable at every stage of a real estate operation, supporting all professionals involved in project development in evaluating and effectively addressing market demands across different real estate sectors. By the end of the course, you will be able to develop a marketing plan and a communication strategy for the Real Estate industry. You will learn how to analyze and segment the market, identify target audiences, define pricing strategies, build and manage a sales network, and oversee communication management.
This program is part of the Professional Certificate in Real Estate Management. For more information, click here
Who should apply
The course is designed for professionals working in Real Estate, including entrepreneurs, investors, managers, and industry specialists such as sales agents, designers, and consultants. Additionally, finance professionals will have the opportunity to expand their expertise in the real estate sector.
Structure and contents
The “Real Estate Marketing” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 6 weeks with an average allocation of approximately 3 hours per week.
The real estate marketing plan: analysis and strategies
Real estate marketing: focusing on product and price
Communication in real estate
Building a managing a sales network
Shopping centers, hotels, offices and warehouses
Innovation in real estate
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Mastering real estate marketing is the competitive advantage that drives success in the industry.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
