Il piano di marketing
Definire in maniera efficace obiettivi ed azioni di mercato
Connecting research to business objectives
The goal of this course is to give participants the ability to develop both qualitative and quantitative research techniques necessary to understand current or potential markets. By learning the appropriate methodologies for conducting research in a company (including DIY approaches), participants will gain the skills to identify the strengths and weaknesses of their organization, as well as how to avoid the main risks and common issues.
This program is part of the Professional Certificate in Marketing Analysis and Planning. For more information, click here
This program is part of the Professional Certificate in Imprenditorialità. For more information, click here
Who should apply
The Program is designed for individuals working in the marketing or sales function of a business or non-profit organization, who are responsible for decision-making regarding products, product lines or families, individual brands, or brand portfolios. It is also suitable for those who, although not working specifically in marketing, are responsible for planning commercial or market relationship activities within sales functions. Finally, it is aimed at small business owners who want to plan the marketing activities for their company.
Structure and contents
“Il piano di marketing” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
The marketing planning process
Market analysis and diagnosis
Formulating market objectives and defining market strategies
Defining marketing programs and activities
Budgeting, action plans, and result monitoring
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Often, organizations hide behind the excuse of market unpredictability and the need for flexibility to justify spontaneous marketing decisions that are not supported by facts and data. On the contrary, analytical and planning skills are what enable organizations to make effective marketing decisions...
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
