Green Marketing
The role of marketing in sustainable transformation
With the aim of providing interpretative models alongside a perspective of immediate practical application in business, this course explores the role of marketing within corporate environmental sustainability strategies.
Who should apply
The program is designed for companies looking to understand and implement environmental sustainability strategies. In particular, it is aimed at professionals working in strategic marketing roles, such as Marketing Managers or Entrepreneurs, as well as those responsible for product lines or brands, such as Product Managers or Brand Managers.
It is also relevant for Production Managers and R&D Managers, especially in relation to circular economy, innovation, and production processes, as they will gain a market-oriented perspective, enabling them to engage in meaningful dialogue with the marketing function.
Structure and contents
The “Green Marketing” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 4 hours per week.
The problem and the opportunity
The consumer's perspective
Working on product and process
Working on the business model
Marketing for sustainability
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
“A course on the true role of marketing in sustainability strategies, because it is through market engagement that the success of any sustainable transformation is built."
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
