Ecommerce management
Gestire le vendite online per una strategia omnicanale
A 360-degree approach to your digital business
“Experience” has become the cornerstone of every sales strategy, seamlessly integrating offline and online channels and moving beyond the traditional divide –cultural as much as organizational and technical– between traditional and digital markets. By the end of this program, you will be able to design, implement, and manage an e-commerce business within a comprehensive omnichannel strategy.
This program is part of the Professional Certificate in Retail Management. For more information, click here.
Who should apply
The Program is designed for professionals looking to expand their digital knowledge and skills in online product management, with the goal of becoming an e-commerce specialist or an online sales account.
This program may be of interest to retail companies (brick-and-click), businesses looking to expand into the virtual marketplace, and manufacturing companies that need to adopt a multichannel approach for selling their products.
Structure and contents
The “E-commerce Management” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
E-commerce Business Models
Product Management
Operations Management
E-commerce Technological Components
Customer Business Management
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program direction
The digital transformation of real estate requires a forward-looking vision and new skills. Digital Real Estate prepares industry professionals to tackle the emerging challenges and operate successfully in the market.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
