Digital Customer Experience
Contenuti, interazioni e azioni di marketing per esperienze di valore sul journey omnichannel
The Omnichannel Paradigm
In a context where the omnichannel paradigm is transforming every customer activity into a complete experience, it is becoming increasingly urgent to fully understand the mechanisms and logic behind each interaction. From this perspective, the data, analytics, and automation enabled by technologies and artificial intelligence algorithms provide a wealth of valuable insights to guide marketing strategies and actions.
The program’s goal is to alternate theoretical training sessions with the analysis of real-world case studies, allowing participants to engage with the learning content in a practical and stimulating way.
This program is part of the Professional Certificate in Digital Marketing.
Who should apply
The course is aimed to marketing managers and anyone interested in deepening their understanding of the approaches, methodologies, and digital tools used to shape marketing strategy and actions in all their forms: from product marketing to advertising, from content marketing to customer service, from retailing to e-commerce.
Additionally, the program is open to professionals seeking to understand how these tools can be leveraged to create valuable customer experiences.
Structure and contents
The “Digital Customer Experience” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 6 weeks with an average allocation of approximately 3 hours per week.
Fundamentals
Analytics and Insights: Knowledge for Digital Customer Experience Management
Service Design and UX Design
UX Design: Methods and Tools
Social Media Marketing Management: Content
The New Frontiers of Customer Experience
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program direction
Customer-Centric Marketing changes everything. Every piece of content, service, and sales opportunity must be designed and managed as a valuable customer experience along the omnichannel journey, across increasingly hybrid touchpoints. With data and effective decision-making processes –including AI-...
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
