Digital Analytics
Costruire una strategia data-driven tramite social analytics, AI e measurement plan
The Measurement Plan: an operational and strategic compass
The program offers a comprehensive overview of the world of Digital Analytics to support Marketing, providing an essential overview of digital data analysis and online metrics. The topic, which is constantly evolving, flanks the exploration of classic Web Analytics and new skills, ranging from Business Intelligence to Data Visualization. The main focus will be on building the Measurement Plan, a comprehensive and integrated data analysis plan that is an essential tool for both the Digital Analyst and the manager responsible for overseeing these activities at a more strategic level.
This program is part of the Professional Certificate in Digital Marketing. For more information, click here
This program is part of the Professional Certificate in Marketing Analysis and Planning. For more information, click here
Who should apply
The program is designed to offer practical, result-oriented guidance to marketing professionals, entrepreneurs, start-ups, and companies who want to optimize their social media presence and improve their social media performance while staying up-to-date with the latest industry trends and news. The course is suitable for both those who are new to the world of digital marketing and those who wish to update and expand their skills in this area.
Structure and contents
The “Digital Analytics" Online Program can be followed whenever and however you want. However, to maximize learning, we recommend that you spread the teaching effort over 3 weeks with an average investment of about 3 hours per week.
The basics of Digital Analytics and Data Strategy
The Measurement Plan and reporting
The future of Digital Analytics
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
