Digital Advertising
Strategie e strumenti per ottimizzare la pubblicità online
Customer Journey, Marketing Funnel and KPIs
This course aims to showcase the potential of digital advertising. Through discussions on management models and best practices, participants will gain an understanding of the underlying principles of this advertising approach, which complements more traditional communication tools.
This program is part of the Professional Certificate in Digital Marketing. For more information, click here
Who should apply
The program is aimed to executive profiles across all industries with basic knowledge of digital marketing who seek to develop expertise in digital advertising.
It is also aimed to senior professionals in marketing and sales who are familiar with traditional marketing strategies but need to update their skills in the digital landscape.
Structure and contents
The “Digital Advertising” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 6 weeks with an average allocation of approximately 3 hours per week.
The Principles of Digital Advertising
Models for Designing Adv Content
Search Engine Advertising
Social Media Advertising
Programmatic Advertising and Emerging Trends in Digital Adv
The L’Oreal Case Study
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
What does it take to design an effective digital advertising campaign? Empathy. Today, digital advertising isn’t just about designing and planning an online ad campaign: it’s about creating an emotional connection with your target audience and delivering the right message in the right digital enviro...
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
