Competenze per vendere. Negoziare con successo con i clienti
Selling or negotiating?
The Program aims to develop fundamental skills for effectively managing negotiation processes in a commercial setting. Structured over seven weeks, the course will help participants choose the most appropriate strategies for different sales situations, selecting winning behaviors based on the context.
By the end of the course, the key ingredients for a successful negotiation will be clear: the value of collaboration, the importance of preparation, the strategic role of communication, and the ability to manage emotions.
This program is part of the Professional Certificate in Personal Selling. For more information, click here
Who should apply
The program is aimed at professionals working in sales: salespeople, consultants, agents, key account managers and sales managers.
Structure and contents
The “Competenze per vendere - Negoziare con successo con i clienti” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 7 weeks with an average allocation of approximately 3 hours per week.
Selling or negotiating?
Negotiating
Negotiation strategies
Integrative strategies
Negotiation skills: communication
Negotiating skills: emotional governance
Negotiating skills: reviewing
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
The program seeks to enhance participants’ knowledge and experience by guiding them through a journey that, starting from real-life challenges, offers new insights, different perspectives, methods, and practical tips to increase negotiation success.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
