Competenze per vendere. Fidelizzare e sviluppare i clienti attuali
Satisfaction, trust, loyalty
This program focuses on consolidating and developing business opportunities with existing clients, with an emphasis on loyalty and expanding the business relationship. It addresses the need for salespeople to prioritize the management of their relationship portfolio, offer solutions based on value exchange, expand their network of contacts within a client, and build long-lasting relationships based on satisfaction, trust, and loyalty. The course develops both managerial and relational skills typical of commercial activities.
This program is part of the Professional Certificate in Personal Selling. For more information, click here
Who should apply
This program is designed for experienced salespeople and agents, product and service specialists, and generally for commercial professionals responsible for managing a company’s most important clients.
Structure and contents
The “Competenze per vendere - Fidelizzare e sviluppare i clienti attuali” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 8 weeks with an average allocation of approximately 4-5 hours per week.
Kick-off
Portfolio analysis
Roles and evolution
Portfolio analysis
Satisfaction, trust, loyalty
The relationship with the client
Listening to the client
The influence on the client
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
This program is designed for experienced salespeople and agents, product and service specialists, and generally for commercial professionals responsible for managing a company’s most important clients.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
