Competenze per vendere. Analizzare i dati per migliorare le performance sui clienti
Information as a driver of commercial performance
The program aims to develop skills in sales data analysis using a simple spreadsheet, providing the necessary knowledge for creating and understanding effective and objective reporting. By the end of the course, you will be able to measure the effectiveness of actions taken and their alignment with the market situation, quickly identify changes in the context, evaluate performance in both comparative and absolute terms, and, last but not least, know how to communicate all of this.
This program is part of the Professional Certificate in Personal Selling. For more information, click here
Who should apply
This program is aimed to Salespeople, Area Managers, Sales Managers, and people involved in various capacities in sales data analysis.
Structure and contents
The “Competenze per vendere - analizzare i dati per migliorare le performance sui clienti” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
Analyzing numbers in sales: what, how, why
Analyzing numbers in sales: numbers as a whole
Understanding sales: the relationship between two variables
The forecast with “historical” data
Explain and predict sales with “cross sectional” (non-temporal) data
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
There is no performance without measurement, and no measurement without numbers. Numbers speak, but you need to know how to listen to them, and numbers don’t lie. However, caution is required: the truth can be told in many ways, and even numbers, if tortured properly, can confess anything...
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
