Category Management
Creare valore con la gestione efficace dell'assortimento
Category Management in the omnichannel context
This program will enable you to understand and manage the entire Category Management process, exploring all phases of implementing the operational model through a holistic and systemic approach. There will be a focus on its evolution, from omnichannel strategies to the new Sustainable Category Management model, defining its concept and guidelines. By the end of the program, you will have learned the methods, principles, and performance indicators of the process, identifying areas for collaboration and integration––both between partners and with other business processes.
This program is part of the Professional Certificate in Retail Management. For more information, click here
Who should apply
The Program is designed for all retail and industry professionals who wish to enhance category management skills: marketing directors, sales directors, trade marketing managers, area managers, category managers, buyers, channel and client managers, and store managers.
Structure and contents
The “Category Management” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
The Category Management Process
Category: Roles, Performance, and Goals
Marketing Strategies and Tactics
The Implementation Plan, its Review and its Organizational Impact
The New Frontiers of Category Management
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Managing a product category in an omnichannel context will increasingly need to make profitability and environmental and social sustainability goals synergistic, for the long-term satisfaction of the entire community.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
