Branded Content
Strategie e strumenti per creare valore con i contenuti
A new context and new communication environments
Today more than ever, companies have the opportunity to reach a large number of customers in an immediate and direct way. In this context, Branded Content is an effective tool to engage audiences, convey the company’s key messages, and establish a dialogue with new potential consumers. However, it is essential to integrate content projects within a well-structured and functional marketing strategy to create value for the brand.
This program is part of:
Who should apply
The course is mainly aimed at professional profiles from marketing and communication such as Marketing Communication Manager, Digital Media Manager, Brand Manager, Assistant Marketing Manager, Assistant Brand Manager, Communication Specialist.
In addition, the program is open to anyone who wants to learn more about the new opportunities offered by the latest trends in brand communication and storytelling.
Structure and contents
The “Branded Content” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3-4 hours per week.
Brand communication’s changes in a changing world
Branded content
Brand storytelling
Branded entertainment
The evaluation of branded content
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Communication is a reflection of society, and Branded Content –by its ever-evolving, multi-instrumental, multitouch, multimedia, and engaging nature– is increasingly becoming a central element of Brand Communication.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
