Brand Management
Branding: a Constantly Evolving Strategic Resource
Branding remains a valuable asset and a key driver of business growth and market relationships. That’s why Brand Management cannot be static but should be seen as a dynamic and evolving discipline.
Each brand, unique by nature, continuously strives for distinctiveness and differentiation, responding to increasing competitive, technological, and market challenges to generate value: Brand Equity – specifically, Customer-Based Brand Equity (CBBE). After all, a brand only holds value if it is consumer-centered.
This program is part of the Professional Certificate in Brand Management. For more information, click here
Who should apply
The program is aimed at juniors professionals working as Product Managers or Brand Managers, as well as Group Brand Managers or Marketing Managers, in companies operating in different markets and sectors or product categories.
Structure and contents
The “Brand Management” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 4 hours per week.
From Brand to CBBE (Customer Base Brand Equity)
From Brand Identity to Brand Positioning
Brand Building: From Identity to Resonance
Brand Strategies
Brand Growth and Brand Strategy Through Brand Extension and Management over Time
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
“Creating Brand” in an innovative and evolutionary way becomes the decisive key factor in unlocking the potential strategic and value paths of such a valuable business asset.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
