Artificial Intelligence generativa
Redesigning business in the digital age
Harnessing the potential of Generative AI in the enterprise
The spread of Generative AI represents a momentous change, evidenced by the rapid adoption of tools such as ChatGPT. This technology has the ability to be applied across many critical societal activities, achieving a level of interaction between machine and human intelligence never seen before.
The applicability of Generative AI in business is vast and could revolutionize the entire value chain of many industries. From this perspective, there is a need to thoroughly understand the phenomenon, manage its main processes and identify business applications.
The course aims to provide the theoretical foundations on the algorithms and frameworks of Generative AI, offering a critical lens to analyze its potential applications in the business environment. The ultimate goal of the course is to go beyond simply understanding the technological phenomenon, teaching the best ways to integrate technological productivity and business strategy to maximize the positive impact on future growth and development.
Who should apply
You want to familiarize yourself with the world of Generative AI by understanding in depth its logic of operation and potential applications in the business environment.
The program is aimed at Digital Product Managers; Data Scientists; ICT Managers; Line of Business Managers; CIOs and CDOs of medium- and large-sized companies; consultants entering the AI field; and more generally managers who need the operational tools to work with AI or young professionals who want to expand their technical background.
Professional experience of at least 2 years is recommended.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific learning needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Cristina Popescu
Structure and content
The program consists of 3 pillars, with a total duration of 24 hours. The training is aimed at maximizing participant engagement through alternating synchronous ("live") and asynchronous (independently usable by participants) sessions.
Overview of generative technologies
Tools and applications of Generative AI
Limitations and Challenges of Generative AI
Calendar and information
Calendar
- 10 novembre 2026Online Live16:00 - 18:00
- 13 novembre 2026Online Live16:00 - 18:00
- 17 novembre 2026Online Live16:00 - 18:00
- 20 novembre 2026Online Live16:00 - 18:00
- 24 novembre 2026Online Live16:00 - 18:00
- 27 novembre 2026Online Live16:00 - 18:00
Asynchronous
12 hours
(estimated time) of activities to be completed in the indicated period
Fee
€ 1.500 + VAT
The fee is net of VAT but includes teaching materials and working lunches.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program direction
