Value-Based Med & Digital tech
The new rules of the game for medical devices and digital health - and how to tackle them
The medical device and digital health sector is being reshaped by the European Medical Device Regulation, the new EU HTA Regulation, and the AI Act, together redefining evidence generation, market access, procurement, and business strategies across the Med & Digital Tech ecosystem.
Unlike broader healthcare programs, Value-Based Med & Digital Tech focuses on the medical device and digital health ecosystem and its unique regulatory, clinical, market and technological dynamics. Through expert-led sessions, case studies and hands-on workshops, participants develop the capabilities needed not only to adapt to change, but also to drive innovation and create value in an increasingly complex environment. This program will enable you to:
- Understand how the European Medical Device Regulation, the EU HTA Regulation and the AI Act are reshaping the rules of the game for medical devices and digital health.
- Design evidence generation strategies across the medical device and digital health lifecycle to address both regulatory bodies and payers’ needs, from early feasibility to real-world studies.
- Learn how the assessment of medical devices is changing with the EU HTA Regulation, and which dimensions of value are emerging (e.g., environmental impact).
- Understand how digital health is assessed and reimbursed across different jurisdictions.
- Explore value-based approaches to market access, procurement, pricing, and reimbursement.
- Map and engage the stakeholders shaping the Med & Digital Tech ecosystem.
- Strengthen the managerial capabilities needed to compete in a rapidly evolving industry.
Is this program right for you?
This program is designed for professionals and managers who want to transform regulatory and market changes in the MedTech sector into strategic opportunities. It is particularly suited to health technology developers, medical device manufacturers, payers, policymakers, patient associations, and scientific societies with prior professional experience.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Patrizia Trivellato
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 3 days totaling 24 equivalent hours and is built on 4 pillars:
Program direction & faculty
- Ludovica BorsoiDirectorArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
- Vittoria ArditoArea: Government, Health and Not for ProfitResearch domains: Health Policy
- Patrizio ArmeniArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
- Giuditta CalleaArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
- Oriana CianiArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
- Carlo Baldassarre FedericiArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
- Monica OttoArea: Government, Health and Not for ProfitResearch domains: Health Policy
- Francesco PetraccaArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Rosanna TarriconeArea: Government, Health and Not for ProfitResearch domains: Health Economics and HTA
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 4.000 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Patrizia Trivellato
tel. +39 02 5836 6605
patrizia.trivellato@sdabocconi.itProgram Manager
Camilla Boldrini
tel. +39 02 5836 6605
camilla.boldrini@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
