Reinvent your family business to last
Driving strategic renewal and continuity across generations
Family businesses face a distinctive challenge: they must continuously renew their strategies, business models and leadership while preserving the identity and values that sustain continuity across generations. In a context shaped by technological disruption, evolving ownership structures and increasingly complex family dynamics, long-term success requires an integrated approach to strategy, governance and entrepreneurship. This program equips family business leaders with the perspectives and frameworks needed to navigate transformation, align family and business priorities, and create enduring value across generations.
This program will enable you to:
- Develop a long-term strategic mindset to guide the future of your family business
- Design governance models that support continuity, growth and value creation
- Lead strategic renewal and AI transformation while preserving your company’s identity
- Navigate complexity across ownership, governance and family dynamics
- Develop the Family Entrepreneurial Compass to guide your family’s future
Is this program right for you?
This program is designed for family business owners, CEOs, board members and now-generation family leaders who wish to strengthen their strategic and governance capabilities to create long-term value. It is intended for those involved in growth, generational transition or business transformation and committed to ensuring continuity across generations.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Erica Pizzelli
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 6 days totaling 48 equivalent hours and is built on 5 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
Simulations
Real-life business scenarios recreated in a safe learning environment with the support of technology.
Guest Speakers
Opportunities to exchange ideas and perspectives with managers and entrepreneurs, gaining first-hand insights into business challenges and leadership experiences. Sessions may take place either in the classroom or at the guest company's premises.
Company Visit
Un’opportunità di osservare da vicino esempi di eccellenza di imprese familiari multigenerazionali e scoprire come l’ecosistema del Made in Italy integri heritage, imprenditorialità e innovazione per creare valore duraturo.
AI Strategy Sprint
A focused strategic exercise to identify how artificial intelligence can enable business model innovation and strategic renewal, moving beyond a purely technological approach.
Family Entrepreneurial Compass
A personalized strategic framework to align family aspirations, ownership priorities, governance choices and business strategy, translating them into a coherent roadmap for long-term continuity and value creation.
Program direction & faculty
- Andrea CalabròDirectorArea: Strategy and OperationsResearch domains: Entrepreneurship & Family Business
- Alessandro MinichilliDirectorArea: Strategy and OperationsResearch domains: Corporate Governance
- Stefano CaselliArea: FinanceResearch domains: Investment Banking
- Marta WidzArea: Strategy and OperationsResearch domains: Entrepreneurship & Family Business
- Mario Daniele AmoreArea: Strategy and OperationsResearch domains: Corporate Governance
- Carlo SalvatoArea: Strategy and OperationsResearch domains: Corporate Strategy
- Daniela MontemerloArea: Strategy and OperationsResearch domains: Entrepreneurship & Family Business
- Paolo MorosettiArea: Strategy and OperationsResearch domains: Entrepreneurship & Family Business
- Valentino D'AngeloArea: Strategy and OperationsResearch domains: Corporate Governance
- Fabio QuaratoManaging Director of the AIDAF-EY Chair in Strategic Management in Family Business in memoria di Alberto Falck, Università Bocconi
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 8.000 + VAT
The fee is exclusive of VAT.
Early bird
A 10% reduction on the program fees is offered to applications sent in by 18 August 2027.
Contacts
Program Advisor
Erica Pizzelli
tel. +39 02 5836 6605
erica.pizzelli@sdabocconi.itProgram Manager
Diana Nasreddin
tel. +39 02 5836 6605
diana.nasreddin@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
