Public affairs management
La gestione strategica delle relazioni istituzionali
Influencing decision-making processes by optimizing the public affairs department
If you want to understand how to plan public affairs activities to ensure not only their effectiveness with respect to the public policy life cycle, but also their alignment with top management's strategic priorities and consistency with the needs of other business departments.
Support the effective implementation of what has been planned through targeted management decisions of the public affairs department, in terms of spending levels, hiring, organization, choice between in-house activity or use of consultants, coordination with trade associations, and performance evaluation methods.
With the contribution of:
The program is part of the Government Academy's "Public-Private Collaborations" area of expertise.
Explore all programs and contact us to create a customized education pathway.
For more information: Learn more
Who should apply
You are involved in institutional relations, regulatory and legal affairs, corporate communications, external relations, and sustainability and want to develop a strategic approach to business planning. The course is also aimed at startup founders who focus on innovation in the regulatory framework as the key to competitive advantage.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific training needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Training consultation with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Patrizia Trivellato
Structure and contents
The program consists of 2 days, totaling 16 equivalent hours, and is built on 2 pillars.
The alignment between priorities and public affairs
The management challenges of the public affairs department
Calendar and information
Via Nibby 20, 00161 Roma
Calendar
- 19 - 20 febbraio 2026On campus08:00 - 17:00
Fees
€ 1,700 + VAT
The fee is net of VAT including teaching materials and working lunches.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
Institutional relations configure a true business department, increasingly important in contributing to successful competitive strategies. The managerial perspective can and should also find application to this department; however, the peculiar nature of public affairs activities requires the identi...
