Market access dei farmaci: una visione completa e integrata
Acquiring advanced skills to optimize drug market access
This program provides, for those who are or want to be involved in drug access, advanced and integrated skills to successfully manage external stakeholders, drive strategic evidence generation, and interface effectively with internal business functions, managing change processes and reducing the time between patients and therapies. The course offers a specialized tool kit for understanding the Italian health care system and delving into techniques for valuing and negotiating drugs.
The on campus activity deepens knowledge of the Italian healthcare system, drug policies, the role of HTA , and clinical and economic evidence. In addition, special attention is paid to soft skills, which are necessary to interact with external and internal decision makers in order to improve one's professional effectiveness.
Who should apply
You are a pharmaceutical and consulting professional and are involved in or would like to be involved in market access, or you want to better understand the role of market access.
No matter your seniority level, the course is usable by both people with access experience and people who are now interested in this topic.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific training needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Training consultation with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Patrizia Trivellato
Structure and contents
The program consists of 4 days, totaling 32 equivalent hours, and is built on 4 pillars.
Evolving context: health status of the NHS and pharmaceutical policies
Change in value perspective: HTA and economic evaluations serving the value proposition
Market access: organizational genesis, activities, and stakeholder management
Soft skills for market access: influence, negotiation, initiating change
More value with
Self-assessment
Self-assessment of skills to identify strengths and areas for improvement.
Role playing
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 15 - 18 giugno 2026On campus07:00 - 16:00
Fees
€ 3.600 + VAT
The fee is net of VAT but includes teaching materials and working lunches.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
By now all companies say they deal with market access...but the majority do not have a clear internal definition of this activity. They mainly imagine it as a reactive problem-solving activity whereas it is now crucial to change perspective and make it proactive and strategic. This is precisely the ...
Technological innovation nowadays travels at very high speed. Increasingly effective and valuable drugs are available each year to treat patients. Similarly, the pharmaceutical care governance system evolves to cope with growing needs and limited resources. As a result, it is crucial to know the dyn...
