Goal

Who should apply

Program advisory

Calendar and information

Executive

brochure_key_account_management_2026.pdf

 brochure_key_account_management_2026

CROP1X1

CROP2X1

CROP3X2

CROP3X4

CROP3X5

CROP5X3

CROP4X3

CROP4X5

CROP16X9

CROP21X9

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SDA Bocconi Executive Education Certificate | SDA Bocconi

SDA Bocconi Executive Education Certificate

cristina.popescu@sdabocconi.it

+39 02 58366605

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Program Advisory

The role of the KAM and managerial challenges

Strategic analysis and planning on key customers

From plans to actions: negotiating and communicating value on key accounts

Structure and contents

Download the brochure to find out more about the Program and the Faculty of the course.

SDA Bocconi School of Management <br>Via Sarfatti 10, 20136 Milano 

Location

Calendar

Fees

Special payment terms

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View CV

Marco Aurelio Sisti 

Program Direction 

Nicolò Ricchetti

Sabrina Zanin

What people say

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CEL Lab

Related Lab

Spring edition 2026

Italian

Milano

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Open

All Programs

Manage and enhance the relationship with strategic clients and prospects

Gestione efficace di clienti e prospect strategici

Marketing and business development

Key Account Management

Class program_

English

Italiano

Fill out the form to download the brochure