Innovative pricing & payment schemes in healthcare

Leveraging pricing and payment models to enable equitable access to health innovation
Healthcare systems are under increasing pressure to ensure timely and equitable access to innovative health technologies while maintaining financial sustainability. As advanced therapies and high-cost medicines reshape the healthcare landscape, pricing and payment models have become strategic tools to balance innovation, affordability and access.
This program provides a comprehensive understanding of the latest pricing and reimbursement approaches adopted across Europe, equipping participants with the knowledge and practical tools needed to navigate increasingly complex market access decisions.
This program will enable you to:
- Understand and critically evaluate the key concepts, models and policy approaches in the pricing and payment of pharmaceuticals and medical devices across different healthcare systems.
- Analyze the interests, roles and decision-making logics of the stakeholders involved in pricing and market access processes.
- Identify, access and navigate key resources, databases and tools available at national and international levels to support evidence-informed decisions on pricing and payment of health technologies.
- Assess the most appropriate pricing and payment schemes according to different health technologies, objectives and contexts.
- Interpret and leverage international trends and regulatory developments to inform pricing strategies.
- Develop the negotiation and communication skills required to engage effectively and confidently with public- and private-sector stakeholders on pricing, reimbursement and access issues.

Is this program right for you?
This program is designed for professionals working in pricing, reimbursement and market access of pharmaceuticals and medical devices, including managers and specialists involved in pricing negotiations, value dossier development and market access strategies. It is also intended for professionals wishing to develop a broader understanding of the regulatory, economic and strategic dimensions that shape pricing and reimbursement decisions across European healthcare systems.

Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Patrizia Trivellato
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.

What you will learn
The program consists of 3 days totaling 24 equivalent hours and is built on 3 pillars:
How you will learn
Program direction & faculty
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano

Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 4.000 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Patrizia Trivellato
tel. +39 02 5836 6605
patrizia.trivellato@sdabocconi.itProgram Manager
Marta Romiti
tel. +39 02 5836 6605
marta.romiti@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:






