Innovative pricing & payment schemes in healthcare
Leveraging pricing and payment models to enable equitable access to health innovation
Health systems today face growing challenges in ensuring timely and equitable access to innovative health technologies while maintaining financial sustainability. This is especially evident with the increasing availability of high-cost medicines, such as gene and cell therapies, often launched with limited clinical evidence and high uncertainty regarding their realworld effectiveness and budgetary impact. In this context, pricing and payment schemes have been proposed as practical tools to address these challenges. As a result, pricing and reimbursement decisions are becoming more complex, as traditional models struggle to accommodate innovative technologies with unique characteristics and novel modalities of care and delivery.
This course responds to a concrete and timely need: helping professionals understand how pricing and payment mechanisms are currently leveraged, or can be strategically deployed, to balance access to innovation with affordability of the healthcare systems in the European Union.
Drawing on cutting-edge research outputs conducted within European Commission-funded research framework, specific tools, real-world cases and policy implications, the course will provide participants with comprehensive insights on different types of pricing and payment schemes for pharmaceuticals and medical devices (including annuitybased models for ATMPs, outcome-based agreements, subscription models for antibiotics, indication-based pricing for multi-use drugs), and on how to identify the most appropriate pricing models given specific objectives or needs.
Who should apply
The program is aimed at professionals working at the interface of pricing and market access of health technologies, particularly those involved in pricing negotiations or the preparation of value dossiers. It is designed for individuals seeking to build a solid, crosscutting perspective that integrates regulatory and evaluative dimensions.
More specifically, the program addresses the needs of practitioners and industry professionals engaged in the market access of pharmaceuticals and medical devices. It is relevant both for professionals in managerial roles and for those without formal managerial responsibilities who are involved in—or wish to gain a deeper understanding of—the dynamics of pricing and reimbursement of health technologies.
SDA Bocconi Executive Education Certificate
To navigate today’s evolving macroeconomic landscape and organizational change, it is essential to broaden managerial capabilities. Learning plays a central role in this journey.
An initial conversation with our Program Advisors is a required step to design a coherent learning path, clarify objectives and participation options, and to be eligible to earn the Certificate. From there, participants can choose the learning format that best supports their professional development.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific training needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Training consultation with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Patrizia Trivellato
Structure and contents
The program consists of 3 days, totaling 24 equivalent hours, and is built on 3 pillars.
Overview, definitions and context
Potential solutions to access, affordability and innovation challenges
Negotiating successfully in a complex environment
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 05 - 07 maggio 2026On Campus07:00 - 16:00
Fees
€ 3.600 + VAT
The fee is exclusive of VAT and includes course materials and working breakfasts.
Early Bird
A 10% reduction on the program fees offered to applications sent in by 4th March 2026.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
Pricing and payment models can be effective tools to address the challenges of an evolving healthcare ecosystem, facing growing needs, high pace of innovation, and limited resources. If the right scheme is chosen, patients can gain access to new treatments quicker than they otherwise might, manufact...
Innovative pricing and payment models are key enablers of value-based healthcare systems. By rethinking how we pay for innovation, they help ensure that medical progress translates into real benefits for patients, resulting in timely, equitable, and sustainable access to care.
