Guidare il Business Growth nei contesti complessi
Turning Complexity into Growth Opportunities
In B2B and B2B2C markets, growth increasingly depends on the ability to navigate complex ecosystems, identify signals of change and create value through relationships involving customers, partners and other stakeholders. In this context, marketing and sales need to move beyond siloed approaches and work together to drive the evolution of offerings and business models.
The program provides an integrated perspective on business growth, combining marketing, sales, innovation and digital transformation to interpret emerging competitive dynamics and translate them into concrete opportunities for development and long-term value creation.
This program will enable you to:
- Identify new growth opportunities in highly complex B2B and B2B2C environments.
- Design business models focused on value creation and the development of long-term relationships.
- Integrate marketing, sales and digital transformation to support organizational growth.
- Lead business growth strategies by translating trends and innovation into concrete decisions.
Is this program right for you?
This program is designed for entrepreneurs, managers and professionals with responsibilities in marketing, sales, business development and strategic development who want to drive business growth in B2B and B2B2C environments.
It is intended for those working in industrial, service or public-private organizations facing challenges related to growth, the evolution of their offering and customer value creation, while managing complex relationships with prospects, customers, partners and other stakeholders across the value chain.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Cristina Popescu
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 3 days totaling 24 equivalent hours and is built on 3 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
Company visit
A unique opportunity to connect directly with leading companies.
Tutorship
A 90-minute individual and personalized consultation with the SDA Bocconi Faculty.
Self assestment
An activity that enables participants to evaluate their performance across selected dimensions, increasing awareness of their strengths and areas for improvement.
Field study
A hands-on field experience designed to observe digital transformation strategies and practices applied in an advanced B2B environment.
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Nibby 20, 00161 Roma.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 3.800 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Cristina Popescu
tel. +39 02 5836 6605
cristina.popescu@sdabocconi.itProgram Manager
Sofia Basile
tel. +39 02 5836 6605
sofia.basile@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The Zangrillo Directive
The Zangrillo Directive requires 40 hours of training. We help you make the most of them.
- Meet training requirements in full compliance with the Directive
- Build a learning journey that creates impact and delivers public value
- Develop managerial capabilities, not just technical skills
- Immediately apply what you learn within your organization
- Improve performance, streamline processes, and drive innovation
The Zangrillo Directive makes 40 hours of training mandatory for public sector employees. We help turn a regulatory requirement into a strategic opportunity.
With SDA Bocconi programs for public sector professionals, you can:
Upon request, participants may take a post-program assessment at the end of the course to verify the competencies acquired. Successful completion of the assessment entitles participants to receive a certificate attesting the positive outcome of the training, in compliance with the Zangrillo Directive of 16 January 2025.
Download the brochure and discover how to turn the 40 hours required by the Zangrillo Directive into tangible value.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
