Fundraising for the arts
To Build a Strategic and Sustainable Fundraising Model
Fundraising is an increasingly strategic capability for arts and cultural institutions. Building sustainable philanthropic support requires aligning mission, institutional priorities, audiences, relationships and governance around a compelling case for support.
This program provides arts professionals with the strategic frameworks and practical tools needed to assess their organization’s fundraising readiness, strengthen donor relationships and develop a more coherent and sustainable approach to fundraising.
This program will enable you to:
- Assess your institution's fundraising readiness, current practices and development needs.
- Develop a coherent fundraising strategy aligned with mission, institutional priorities and relationships.
- Build a strong culture of philanthropy across the organization.
- Define a compelling case for support and strengthen fundraising governance.
- Select and combine the most appropriate fundraising tools, from membership and major gifts to sponsorships, grants and campaigns.
- Develop effective donor strategies and approaches to donor cultivation and portfolio planning.
- Integrate fundraising and marketing to strengthen engagement and long-term support.
- Explore emerging fundraising opportunities, including digital fundraising, AI for prospect intelligence, transnational giving and planned giving.
Is this program right for you?
This program is designed for arts and cultural professionals working in Europe who want to strengthen their fundraising strategy and practice.
It is particularly relevant for professionals involved in fundraising, development, institutional partnerships, audience relationships and the strategic management of cultural organizations.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Patrizia Trivellato
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 2,5 days totaling 20 equivalent hours and is built on 3 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
Guest Speakers
Opportunities to exchange ideas and perspectives with managers and entrepreneurs, gaining first-hand insights into business challenges and leadership experiences. Sessions may take place either in the classroom or at the guest company's premises.
Project work
The development of an improvement or innovation project to be proposed within participants’ organizations. It enables participants to apply the knowledge acquired during the program to their own professional context.
Self-assessment
An activity that enables participants to evaluate their performance across selected dimensions, increasing awareness of their strengths and areas for improvement.
Program direction & faculty
- Alex TurriniDirectorArea: Government, Health and Not for ProfitResearch domains: Public Management
- Mark Volpe
Research domains: Arts, sports and events
- Francesca Pecoraro
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Roma
Information
Location
SDA Bocconi School of Management
Via Nibby 20, 00161 RomaBy attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 2.000 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Patrizia Trivellato
tel. +39 02 5836 6605
patrizia.trivellato@sdabocconi.itProgram Manager
Sofia Basile
tel. +39 02 5836 6605
sofia.basile@sdabocconi.it
The Zangrillo Directive
The Zangrillo Directive requires 40 hours of training. We help you make the most of them.
- Meet training requirements in full compliance with the Directive
- Build a learning journey that creates impact and delivers public value
- Develop managerial capabilities, not just technical skills
- Immediately apply what you learn within your organization
- Improve performance, streamline processes, and drive innovation
The Zangrillo Directive makes 40 hours of training mandatory for public sector employees. We help turn a regulatory requirement into a strategic opportunity.
With SDA Bocconi programs for public sector professionals, you can:
Upon request, participants may take a post-program assessment at the end of the course to verify the competencies acquired. Successful completion of the assessment entitles participants to receive a certificate attesting the positive outcome of the training, in compliance with the Zangrillo Directive of 16 January 2025.
Download the brochure and discover how to turn the 40 hours required by the Zangrillo Directive into tangible value.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
