Direzione generale e successo dell'impresa
Dalle decisioni al raggiungimento dei risultati
Strengthening the general management to grow the business
General management can make a real difference — the experience of thousands of companies proves it. When leadership changes, the company reaches a turning point. In the best cases, what once seemed impossible becomes reality. And sooner or later, it all shows in the results.
The role of general management is not simple — and it’s not for everyone. It requires understanding, courage, and the ability to positively influence others. Intelligence, boldness, and interpersonal skills.
Above all, the ability to feel responsible for the mistakes — and successes — of your team.
This program helps you recognize your strengths and areas for improvement, and guides you through a growth journey — for yourself, and for your organization.
Who should apply
The program is aimed at entrepreneurs, CEOs, General Managers, CFOs, business unit leaders, and professionals responsible for performance improvement initiatives.
It is also intended for those who are about to take on entrepreneurial or general management roles.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific training needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Training consultation with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Erica Pizzelli
Structure and contents
The program consists of 6 days totaling 48 equivalent hours and is built on 2 pillars.
What to do: the general manager and setting the course
From words to action: making change happen
More value with
Certification of competencies
Issued against a test, taken on a voluntary basis, on the content covered in the course.
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 12 - 14 novembre 2026Aula08:00 - 17:00
- 26 - 28 novembre 2026Aula08:00 - 17:00
Fees
€ 6,600 + VAT
The fee is net of VAT but includes teaching materials and work breakfasts.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
The general manager is also asked to smile, to understand and to have the right word for everyone, while not losing sight of his compass, that of business results.
