Digital Marketing Strategy: progettare strategie omnicanale per generare valore
Enhancing the digital customer experience in marketing strategies
The design of effective marketing strategies cannot be separated from an integration of digital marketing logic with approaches that are now established within the marketplace.
The course provides the skills and tools to design phygital omnichannel marketing strategies throughout the customer's buying experience. Each module delves into the different stages of the marketing funnel (from awareness to loyalty) and identifies the most strategic touchpoints to target. In addition, the classroom is enriched with tools, methodologies and functional business cases to learn how to optimize the user engagement and the customer journey experience at selected touch points.
The course contributes to the professional growth of managers by improving their strategic digital skills and providing them with tools and skills to be able to design and optimize marketing and media plans from an experiential perspective.
Who should apply
The program is aimed at professionals with a background in traditional marketing who need to integrate digital channels into their marketing and media plans, mastering the new logic and how they work, and who want to get updated on the new trends and touch points to lead teams more effectively.
It is also right for professionals who don't know much about the logic of marketing and digital marketing and want to gain an overview of useful tools to develop strategies that engage customers at all stages of the marketing funnel.
SDA Bocconi Executive Education Certificate
To navigate today’s evolving macroeconomic landscape and organizational change, it is essential to broaden managerial capabilities. Learning plays a central role in this journey.
An initial conversation with our Program Advisors is a required step to design a coherent learning path, clarify objectives and participation options, and to be eligible to earn the Certificate. From there, participants can choose the learning format that best supports their professional development.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific learning needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Cristina Popescu
Structure and contents
The program consists of 6 days, totaling 48 equivalent hours and is built on 2 pillars.
Marketing 4.0: trends, strategies, and touchpoints to conquer the market and target audiences in a B2B2C context
Data-driven marketing: omnichannel approach, KPIs and innovation
Più valore con
Tutorship
A 90-minute individual and personalized consultation with the SDA Bocconi Faculty.
Certification of competencies
Issued upon completion of a voluntary assessment on the topics covered during the course.
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 11 - 13 maggio 2026On campus07:00 - 16:00
- 25 - 27 maggio 2026On campus07:00 - 16:00
Fees
€ 5,700 + VAT
The fee is net of VAT but includes teaching materials and work breakfasts.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
Developing strategic digital marketing skills involves knowing how to integrate tools, technologies and digital channels to create engaging and personalized experiences throughout the customer journey, driving business growth, communication and innovation in an increasingly connected, complex and dy...
