CRM Analytics e AI
Dalla raccolta all’analisi predittiva: interpretare i dati per costruire relazioni di valore con il cliente
Optimizing customer interaction through data management
In the age of the Digital Economy, companies have the opportunity to handle large amounts of data and interact with customers through various channels, both online and offline. This scenario requires not only the organization and analysis of data, but also the restructuring of systems and processes to optimize the interaction with an increasingly demanding and quality-conscious target audience. Companies must manage different types of data which can be structured and unstructured, small and large, internal and external, using business metrics, advanced Machine Learning and Artificial Intelligence algorithms.
The course focuses on the main aspects concerning data, algorithms, implementation and monitoring strategies to optimize customer management, from lead generation to post-sales. Through theoretical concepts, concrete examples and practical tools, the course provides skills for proper customer management and to optimize interactions.
Who should apply
You work in the business functions of marketing, sales, information systems and management control and/or you are involved in data collection and processing, defining strategies for generating qualified leads and prospects, managing the company's customer base, in the design and monitoring of the customer journey.
The program is also open to all those who hold staff roles in support of the decision-making process of senior management or the management of specific functions.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific learning needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Cristina Popescu
Structure and contents
The program consists of 3 days totaling 24 equivalent hours and is built on 2 pillars.
Classification of information sources and traditional models of data analysis
The new data analysis models for customer interaction management and optimization
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 30 giugno 2026 - 02 luglio 2026On campus07:00 - 16:00
Fees
€ 3,200 + VAT
The fee is net of VAT but includes teaching materials and work breakfasts.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
The main goal of a modern CRM approach based on advanced analytics is to react more quickly to customer requests while maintaining the integrity of the decision-making process.
