Business marketing
Designing Marketing Strategies for B2B Markets
Business-to-business (B2B) marketing has distinctive characteristics that set it apart from business-to-consumer (B2C) marketing. Engaging existing and prospective business customers requires a specific set of tools and approaches to understand their needs, decision-making processes and sources of value.
The program develops and strengthens strategic marketing capabilities specifically for B2B markets, helping participants build and sustain competitive advantage while deepening their understanding of market and competitive dynamics. It also explores the key tools available to B2B companies – from communication and product innovation to pricing, digital selling and agile marketing – while integrating Artificial Intelligence into business marketing processes.
This program will enable you to:
- Design effective marketing strategies for business-to-business markets.
- Understand the competitive dynamics and decision-making processes of B2B customers in the evolving AI landscape.
- Leverage marketing, innovation and digital selling tools to strengthen business competitiveness.
- Create value for business customers through integrated, data-driven and collaborative approaches.
Is this program right for you?
This program is designed for managers, entrepreneurs and professionals operating in business-to-business markets who want to strengthen their strategic and operational marketing capabilities. It is particularly relevant for Product and Service Managers, Brand Managers, Marketing Directors, Communication Managers, Business Unit leaders and professionals involved in commercial development and B2B business growth.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Cristina Popescu
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 6 days totaling 48 equivalent hours and is built on 2 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
Simulations
Real-life business scenarios recreated in a safe learning environment with the support of technology.
Role playing
The simulation of real business situations in a safe learning environment, helping participants gain a deeper understanding of the topics covered during the program.
Guest Speakers
Opportunities to exchange ideas and perspectives with managers and entrepreneurs, gaining first-hand insights into business challenges and leadership experiences. Sessions may take place either in the classroom or at the guest company's premises.
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 5.700 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Cristina Popescu
tel. +39 02 5836 6605
cristina.popescu@sdabocconi.itProgram Manager
Camilla Boldrini
tel. +39 02 5836 6605
camilla.boldrini@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
