AI for marketing
Optimizing marketing strategies through Artificial Intelligence tools
Every SDA Bocconi Executive Open Program is designed to help managers and professionals develop capabilities they can apply immediately to create value for their organizations and accelerate their own professional growth. Throughout this program, you will explore the strategic implications of artificial intelligence for marketing and learn how to translate AI’s potential into tangible business impact.
By the end of the program, you will be able to:
- Leverage artificial intelligence tostrengthen marketing strategy, decision-making, and business performance
- Integrate AI across the marketing value chain, from customer insights and product innovation to communication, sales, and distribution
- Assess theopportunities, limitations, risks, and ethical implicationsof AI-powered marketing
- Design anAI-enabled marketing strategythat delivers measurable value while supporting long-term competitive advantage
Is this program right for you?
This program is designed for C-suite executives, senior marketing leaders, current and prospective, who own responsibilities for business growth and marketing transformation. It is intended for executives and managers who want to understand how artificial intelligence is reshaping marketing and develop the capabilities to integrate AI into strategic and operational decision-making.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Cristina Popescu
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 3 days totaling 24 equivalent hours and is built on 5 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
AI-Powered Simulations
Hands-on simulations where participants use Artificial Intelligence tools to tackle real-world marketing challenges, test strategic decisions, and evaluate their business impact.
Role playing
The simulation of real business situations in a safe learning environment, helping participants gain a deeper understanding of the topics covered during the program.
Guest Speakers
Opportunities to exchange ideas and perspectives with managers and entrepreneurs, gaining first-hand insights into business challenges and leadership experiences. Sessions may take place either in the classroom or at the guest company's premises.
Roadmap AI
An improvement or innovation project for your organization or a company of your choice.
Program direction & faculty
- Fabrizio ZerbiniDirectorArea: MarketingResearch domains: Marketing Management
- Margherita CapraraDirectorArea: MarketingResearch domains: Innovation, Digital Marketing
- Gaia RuberaArea: MarketingResearch domains: Digital Marketing
- Chiara LongoniArea: MarketingResearch domains: Marketing Management
- Chiara PiancatelliArea: MarketingResearch domains: Digital Marketing, Marketing Management
- Claudio RaimondiArea: MarketingResearch domains: Channel & Retail
- Sara ValentiniArea: MarketingResearch domains: Marketing Management
- Alessandro RudiArea: Economics, Politics and Decision SciencesResearch domains: Digital Transformation
- Lorenzo DiaferiaArea: Leadership, Human Resources and Digital TechnologiesResearch domains: Digital Transformation
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 4.500 + VAT
The fee is exclusive of VAT.
Early Bird
10% reduction on the program fees is offered to applications sent in by 3 March 2027 for the spring edition and by 18 August 2027 for the fall edition.
Contacts
Program Advisor
Cristina Popescu
tel. +39 02 5836 6605
cristina.popescu@sdabocconi.itProgram Manager
Camilla Boldrini
tel. +39 02 5836 6605
camilla.boldrini@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
