AI for marketing
Discover the power of Artificial Intelligence to drive marketing transformation
Optimizing marketing strategies through Artificial Intelligence tools
Artificial Intelligence is the first cognitive technology in history. Although still in its infancy, it is already transforming market paradigms and shifting the frontier of innovation from digital transformation to the future of decision-making across all business areas.
The objective of this course is to provide participants with the fundamental principles of AI, enabling them to frame key marketing decisions within the scope of current and future AI capabilities. Through a practical and interactive approach, participants will learn how to integrate cutting-edge AI technologies into marketing to enhance analysis, optimize performance, and make decision-making processes more effective.
The course also explores how AI can foster creativity and innovation, transforming the way companies interact with the market and unlocking unprecedented business development opportunities.
Who should apply
The program is aimed at: C-suite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific learning needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Cristina Popescu
Structure and contents
The program consists of 3 days, totaling 24 equivalent hours, and is built on 5 pillars.
AI fundamentals
How AI is reshaping consumer behavior (CB)
How AI is empowering Innovation & Product Development
How AI is disrupting Promotion and Distribution
Building an AI-Driven Marketing Strategy
More value with
Tutorship
A 90-minute individual and personalized consultation with the SDA Bocconi Faculty.
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 27 - 29 ottobre 2025On campus08:00 - 17:00
Fee
€ 3,700 + VAT
The fee is exclusive of VAT and includes course materials and working breakfasts.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
The educational dimension is one of the tangible levers that we can provide to men, women, and our organizations to truly make a difference, to have an impact. Providing education means offering a concrete tool for change and social transformation. To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2026: a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20 percent discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Early Bird
A 10% reduction on the program fees offered to applications sent in by 26 August 2025.
Custom training programs
In the case of training needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program direction
I see the most innovative ai solutions today like my first personal computer commodore 64. It was processing data through a music cassette player. With one difference: it won’t take us 40 years this time to get to the seamless interaction we have with our tablets, smartwatches and smart-glasses. We ...
