From the streets of London to SDA Bocconi, to the international spotlight of Milan Design Week, this journey captures what happens when creative experimentation meets structured vision.

Zeynep Oguz, a student of the MAMA – Master in Arts Management and Administration at SDA Bocconi, has been selected by Designboom to present her film Z: The Art Walker during Milan Design Week 2026. The work was featured within ROOM FOR DREAMS, a multilayered exhibition, bringing together designers, artists, and cross-disciplinary creatives to explore dreams as tools for imagining new realities.

At the intersection of film, urban space, and conceptual art, The Art Walker unfolds as a surreal journey through London. The narrative follows a fictional character tasked with transporting artworks through the city, until a striking encounter challenges the very definition of art itself: a painting meets its own counterpart no longer confined within a frame, but moving freely through the streets. The result is a poetic reflection on perception, context, and the shifting boundaries between artwork and audience.

For Oguz, the theme of dreams is not abstract it is deeply practical. “Dreams are realities in formation,” she explains. “They are ideas waiting for our minds to catch them and eventually bring them into existence.” Her film translates this vision into a living hypothesis: what if art could exist beyond traditional spaces, blending into everyday life and generating new, unexpected encounters?

“The MAMA program has been incredibly transformative,” she says. “It pushed me to approach my work in a more cross-disciplinary way, while also giving me tools to understand the business side of creativity.” In a context not traditionally associated with the visual arts, SDA Bocconi offered something unexpected: a new language. “Being able to navigate business frameworks and speak that ‘jargon’ has been incredibly empowering, especially when pitching ideas with clarity and confidence.”

This mindset reflects a broader transformation shaped during her experience at SDA Bocconi. Coming from a film background, Oguz found in the MAMA program an environment that challenged and expanded her perspective. This dual perspective, creative and managerial, is increasingly essential in today’s cultural industries. And it is precisely this balance that MAMA aims to cultivate: professionals who can move seamlessly between artistic vision and strategic execution.

As Piergiacomo Mion Dalle Carbonare, MAMA Academic Director, notes: “Zeynep’s journey perfectly reflects the mission of the MAMA program: to train professionals who can combine artistic vision with managerial expertise. Being featured at an event like Milan Design Week demonstrates how a creative project, driven by clarity and determination, can resonate on a global scale. Her work shows how MAMA can be a space for experimentation, where creative ideas find the structure, language, and vision needed to emerge on international stages.”

Now, as her work has entered a global and multidisciplinary platform like Milan Design Week, Oguz is focused on the experience she hopes to create for viewers. “I want to trigger a shift in perspective,” she explains. “By placing art within the flow of everyday life, the film blurs the line between observer and participant, between artwork and environment.” The invitation is simple yet powerful: to rediscover attention, curiosity, and the possibility of seeing differently, even in the most familiar spaces.

From the streets of London to SDA Bocconi, to the international spotlight of Milan Design Week, this journey captures what happens when creative experimentation meets structured vision.

And it is exactly where MAMA at SDA Bocconi begins.

SDA Bocconi School of Management