Excellence in Sales Management
SDA Bocconi Insight - Bookshelf
Despite the boom in digital channels, the human element still represents a decisive factor within the context of the sales function. In the face of increasing complexity of companies and markets, selling is no longer simply an art, it’s a science that requires innovating, planning, organization, drive, management and investments in professionalism and competencies in order to excel.
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22 July 2025
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