Zachary Chad Estes

Zachary Chad Estes

Marketing and Sales

zachary.estes@unibocconi.it

Via Roentgen 1, Room 4.c1.09
Tel.+39 02 5836 3634 Fax.+39 02 5836 2634

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Curriculum Vitae

BSc in Psychology, with Philosophy minor, Texas A&M University (USA), 1996

President’s Endowed Scholarship, 1992-96

Undergraduate Research Fellowship, 1995-1996

Magna cum laude, with Psychology Honors, 1996

MA in Psychology, Princeton University (USA), 1998

 PhD in Psychology, Princeton University (USA), 2001

Graduate Research Fellowship, National Science Foundation (US), 1997-2000

Visiting Scholar, City University - London (England), 1999-2000

 

Academic position and/or Professional activities

Associate Professor of Marketing

Assistant Professor, Department of Psychology, University of Georgia (US), 2001-2005

Faculty Fellow, Artificial Intelligence

Associate Professor, Department of Psychology, University of Warwick (UK), 2005-2012

Warwick Award for Teaching Excellence, Commendation, 2008

British Academy, Small Research Grant, Co-Investigator with Dr. Chris Stinton (Warwick Medical School), £5146, 2010-2011

Economic and Social Research Council, Principal Investigator with Dr. Lara L. Jones (Wayne State University, USA), £99,994, 2011-2012

Visiting Professor, Department of Marketing, Bocconi University (Italy), 2009, 2010

Associate Professor, Department of Marketing, Bocconi University (Italy), 2012-

Faculty Fellow, Center for Research on Marketing and Services

Faculty Fellow, Center for Research on Innovation, Organization, and Strategy

 

Research Interests

Language and cognition in consumer behavior and marketing.

  • Basic research: categorization, emotion, language, similarity.
  • Applied research: brand extension, brand names, hybrid products, product attributes and choice.