Walter Susini

Walter Susini is a Professor of Practice in Marketing at SDA Bocconi School of Management, where he teaches branding, innovation, and strategic marketing in the MBA and Executive MBA programs.

Since 2023, he has combined his academic activities with a portfolio of advisory and governance roles. He has served as a Senior Advisor to McKinsey & Company’s Marketing & Sales Practice, advising on global marketing and commercial strategy, and continues to support CEOs, CMOs, and private equity portfolio companies on marketing transformation, commercial excellence, and capability development. He is also a Non-Executive Director and Board Member of several international companies, including Velvet Care, Alicorp, and Braskem.

Walter has held senior executive positions in some of the world’s leading consumer goods, media, and consulting organizations. From 2017 to 2023, he was Chief Marketing Officer for the Europe Operating Unit and the EMEA Region at The Coca-Cola Company, where he led initiatives in brand strategy, digital transformation, content development, and sustainability. Earlier, he served as CEO of McGarryBowen and President of LOV Digital at Dentsu Group in São Paulo. From 2011 to 2016, he was Global Vice President of Marketing and Design at Unilever, where he played a key role in redefining the company’s global marketing model.

Earlier in his career, he founded an innovation consultancy operating across Latin America and Europe and held regional marketing leadership roles at The Coca-Cola Company throughout Latin America. He began his professional career as a Strategic Planner at J. Walter Thompson in Milan.

Walter’s professional interests focus on branding, strategic marketing, innovation, commercial excellence, digital transformation, and leadership development. His extensive international experience spans Europe, the Middle East, North America, and Latin America, combining corporate leadership, entrepreneurship, consulting, governance, and executive education.

He holds an Executive Program in Business Administration from Harvard Business School, completed an exchange program in International Marketing at Georgetown University, and earned a degree in International Marketing from Università Bocconi. He is fluent in English, Italian, Portuguese, and Spanish, and is also an active angel investor.