Sungtak Hong

Sungtak Hong

Marketing and Sales

Via Roentgen 1, Office: 4.D1.03
Tel.+39 025 836 5737 Fax.+39 02 5836

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Curriculum Vitae

Ph.D. Marketing, London Business School2016

M.Sc.Economics, London School of Economicsand Political Science2009

B.A.Economics, Sogang University, magna cum laude2003


Academic position and/or Professional activities

Assistant Professor of Marketing

2016 - Present    Assistant Professor of Marketing, Bocconi University


Research Interests

Topics: Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy

Methodology: Bayesian statistical methods, microeconometrics, eye-tracking