Ph.D. Marketing, London Business School2016
M.Sc.Economics, London School of Economicsand Political Science2009
B.A.Economics, Sogang University, magna cum laude2003
Assistant Professor of Marketing
2016 - Present Assistant Professor of Marketing, Bocconi University
Topics: Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy
Methodology: Bayesian statistical methods, microeconometrics, eye-tracking
Hong, S., K. Misra and N. J. Vilcassim (2016), "The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence,” Journal of Marketing, 80 (5), 34-52.