Luca Buccoliero
Marketing and Sales
Latest publications
Twitter and politics: Evidence from the US presidential elections 2016
Journal of Marketing Communications, 2020, vol.26, no. 1, pp.88-114
EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT
Global Fashion Management Conference, 2018, vol.2018, pp.873-890
Marketing e cittadino-cliente: il marketing e la creazione di «valore sociale» in Marketing, una disciplina fantastica: omaggio a Enrico Valdani
Egea, 2018
The experience drivers of birthing women in the maternity hospital: a monocentric study based at Burlo Garofolo Trieste
I Percorsi identitari nel Marketing XV^ SIM Conference Bari, 18-19 ottobre 2018, 2018
Twitter and politics. Evidences from the 2016 Us presidential primary campaigns
IAC Online Journal, CIO and Digital Innovation, 2018
Senior customer shopping and in-store design
Il marketing di successo: imprese, enti e persone. 14. SIM Conference, 2017