Luca Buccoliero

Marketing and Sales

Latest publications

BUCCOLIERO L., Bellio Elena, Crestini Giulia, Arkoudas Alessandra Twitter and politics: Evidence from the US presidential elections 2016 Journal of Marketing Communications, 2020, vol.26, no. 1, pp.88-114
BUCCOLIERO L., Bellio Elena, Crestini Giulia, Solinas Elisa EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT Global Fashion Management Conference, 2018, vol.2018, pp.873-890
BUCCOLIERO L. Marketing e cittadino-cliente: il marketing e la creazione di Ā«valore socialeĀ» in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Egea, 2018
BELLIO Elena, BUCCOLIERO L., CRESTINI Giulia, ANNOVI Giulia, SAVIANE Chiara, PITRELLI Nico The experience drivers of birthing women in the maternity hospital: a monocentric study based at Burlo Garofolo Trieste I Percorsi identitari nel Marketing XV^ SIM Conference Bari, 18-19 ottobre 2018, 2018
BELLIO Elena, BUCCOLIERO L., ARKOUDAS Alessandra Twitter and politics. Evidences from the 2016 Us presidential primary campaigns IAC Online Journal, CIO and Digital Innovation, 2018
BELLIO Elena, BUCCOLIERO L. Senior customer shopping and in-store design Il marketing di successo: imprese, enti e persone. 14. SIM Conference, 2017