Marketing Management
Via Roentgen 1, room 4-C2-09
Tel.+39 02 5836.2590 Fax.02-5836.6893
Curriculum Vitae
Lecturer of the Department of Marketing at Bocconi University
Researcher at CERMES Bocconi
Exchange Researcher and Visiting Professor, Waseda University, Tokyo
Degree in Business Administration, Bocconi University, Milan, Italy, 1993
Ph.D. in Public Management, University of Parma, Italy, 2001
Research Interests
- Customer Service Science in public services
- Social Marketing
- Innovation in public services and Citizen Relationship Management
- Healthcare, Government e Non Profit Marketing
- E-Government
- E-Health
- Information and communication technologies in health care organizations and in local governments. Accounting systems, MIS and DSS in hospitals and in local and central governments
- Public Management, healthcare management