Luca Buccoliero

Marketing and Sales

Lecturer

Marketing Management

luca.buccoliero@unibocconi.it

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Latest publications

BUCCOLIERO L., Bellio E., Crestini G., Arkoudas A. Twitter and politics: Evidence from the US presidential elections 2016 Journal of Marketing Communications, 2020, vol.26, no. 1, pp.88-114

BUCCOLIERO L., Bellio E., Crestini G., Solinas E. EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT Global Fashion Management Conference, 2018, vol.2018, pp.873-890

BELLIO E., BUCCOLIERO L., ARKOUDAS A. Twitter and politics. Evidences from the 2016 Us presidential primary campaigns IAC Online Journal, CIO and Digital Innovation, 2018

BUCCOLIERO L. Marketing e cittadino-cliente: il marketing e la creazione di «valore sociale» in Marketing, una disciplina fantastica: omaggio a Enrico Valdani Egea, 2018

BUCCOLIERO L., BELLIO E. Ageing Society e comportamenti della distribuzione commerciale Impresa Progetto - Electronic Journal of Management, 2017, vol.2017, no. 1

Bellio E., Buccoliero L. Digital Cities Web Marketing Strategies in Italy: The Path Towards Citizen Empowerment in E-Business and Telecommunications Springer, pp.142-159, 2014

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