Channel & Retail
Via Roentgen 1, room 4-D1-10
Tel.+39 02 5836.6842 Fax.02-5836.6893
Curriculum Vitae
SDA Lecturer
Degree in Business Administration, Bocconi University, Milan, Italy, 1997
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2004
Academic position and/or Professional activities
Assistant Professor, Department of Marketing, Bocconi University, Milan
Research Interests
- Retail Marketing
- Shopping Behavior
- Retail innovation
- Channel Management
- Corporate Social Responsibility
- Marketing territoriale