Katia Premazzi

Katia Premazzi

Channel & Retail

katia.premazzi@sdabocconi.it

Via Roentgen 1, room 4-D1-10
Tel.+39 02 5836.6842 Fax.02-5836.6893

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Curriculum Vitae

SDA Lecturer

Degree in Business Administration, Bocconi University, Milan, Italy, 1997
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2004


Academic position and/or Professional activities

Assistant Professor,  Department of Marketing, Bocconi University, Milan


Research Interests

  • Retail Marketing
  • Shopping Behavior
  • Retail innovation
  • Channel Management
  • Corporate Social Responsibility
  • Marketing territoriale