Katia Premazzi

Curriculum Vitae

SDA Lecturer

Degree in Business Administration, Bocconi University, Milan, Italy, 1997
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2004


Academic position and/or Professional activities

Assistant Professor,  Department of Marketing, Bocconi University, Milan


Research Interests

  • Retail Marketing
  • Shopping Behavior
  • Retail innovation
  • Channel Management
  • Corporate Social Responsibility
  • Marketing territoriale