Isabella Soscia

Curriculum Vitae

SDA Visiting Professor

Degree, University L.Bocconi, 1996
Ph.D. in Economia Aziendale e Management, 2002


Academic position and/or Professional activities

Associate Professor of Marketing, Skema Business School


Research Interests

  • Consumption emotions
  • Marketing research
  • Advertising

Related Articles

Emotions and cognitions as sales drivers
Required time 5 min