Isabella Soscia

Isabella Soscia

Marketing Management

Via Bocconi 8, room 114
Tel.+39 02.5836.3057 Fax.02-5836.6893

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Curriculum Vitae

SDA Visiting Professor

Degree, University L.Bocconi, 1996
Ph.D. in Economia Aziendale e Management, 2002

Academic position and/or Professional activities

Associate Professor of Marketing, Skema Business School

Research Interests

  • Consumption emotions
  • Marketing research
  • Advertising

Related Articles

Emotions and cognitions as sales drivers
Reading time 5 min