Ph.D., Marketing, Koç University, Graduate School of Business2013
M.Sc., Management Research, University of Oxford, Said Business School2004
B.A., Business Administration, Koç University2003
Assistant Professor of Marketing
Assistant Professor of Marketing, Bocconi University, Department of Marketing2013 –
Visiting Scholar, Stanford University, Graduate School of Business2010-2011
Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (scheduled to publish in September 2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge.
Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (scheduled to publish in 2017), “Chapter on Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
Sarial-Abi, Gülen, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (forthcoming), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”, Journal of Consumer Psychology.
Sarial-Abi, Gülen, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,” International Journal of Research in Marketing, 33(3), 612-623.
Sarial-Abi, Gülen and Zeynep Gürhan-Canli (2016), “The Type of Regulatory Restrictions Influences Consumer Responses: The Role of Perceived Autonomy,” Journal of the Association for Consumer Research, 1(3), 411-421.
Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-Paced, Connected, and Constrained Environment, Academy of Marketing Science Review, 6(1), 23-32.
Gürhan-Canli, Zeynep and Gülen Sarial-Abi (2015), “Culture and Brand Relationships" In Handbook of Culture and Consumer Behavior, edited by Sharon Ng and Angela Y. Lee, Oxford University Press, 254-273.
Sela, Aner, S. Christian Wheeler, and Gülen Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,” Journal of Consumer Research 39 (October), 629-43.
Yoon, Yeosun, Gülen Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,” Journal of Consumer Research 39 (1), 93-110.