Guia Beatrice Pirotti is an Associate Professor of Practice in Strategy & Operations at SDA Bocconi School of Management. She serves as the Deputy for Research in the Strategy & Operations Area at SDA Bocconi. Additionally, she is a part-time lecturer in Business Strategy at the Department of Management and Technology at Bocconi University.
Guia has previously held the position of External Relations Manager for the Master in Food & Beverage at SDA Bocconi. In SDA Bocconi, she teaches numerous courses in both Italian and English.
Guia has conducted strategy workshops and consulting projects with companies in the food & beverage, retail, pharmaceutical, banking, and insurance sectors. Her research focuses on competitive strategies, internationalization strategies, and scenario planning. She has a specific interest in food management, organizational resilience, purpose and responsible leadership, strategic processes, and business model innovation in mature industries. Recently, her research has delved into the development of social strategy and purpose in BCorps, applied to the food and beverage sector, as well as the study of premiumization in the foodservice industry.
Guia is the author of the book "Il cibo di domani" (Egea, 2018) and "Resilient Organizations: Responsible Leadership in Times of Uncertainty" (Cambridge University Press, 2016). Her works have been published in journals such as Economia & Management and Harvard Deusto. She was a Visiting Scholar at Emory University in Atlanta, GA, USA, in 2009.
Guia earned her Ph.D. in Business Administration and Management in 2010 and a Bachelor's degree in Economics for Arts, Culture, and Communication in 2003, both from Università Bocconi.