Guia Beatrice Pirotti is an Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management. She is a Contract Professor in Business Strategy at the Management and Technology Department at Università Bocconi.
She is responsible for external relationships for the Master in Food & Beverage, SDA Bocconi. In SDA Bocconi, she has run many courses in both Italian and English. She has conducted strategy workshops and strategy consulting projects with enterprises operating in the food & beverage, retail, banking, insurance and pharmaceutical industries.
Her research activities focus on servitization, organizational resilience, responsible leadership, strategic planning and business model innovation in mature industries. Recently, she has developed a research project on servitization with a particular focus on the food and beverage industry and a study of premiumization in the foodservice industry.
She has written wrote the books "The food of tomorrow", Egea, 2018 and "Resilient Organizations: Responsible Leadership in Times of Uncertainty", Cambridge University Press (2016). Her works have been published in Economia & Management and Harvard Deusto. She is a reviewer for E&M and for The Case Centre. She regularly writes for the column “Strategy Square", Foodservice of Food Group. She was a Visiting Scholar at Emory University in Atlanta, GA, USA in 2009. She won the Pier Daniele Melegari award for the Best Thesis at the Milan Chamber of Commerce in 2005.
Guia earned a Ph.D. in Business Administration and Management in 2010 and a degree in Economics of Art, Culture and Communication in 2003 both from Università Bocconi.