Erica Corbellini is Senior Lecturer of Strategy and Entrepreneurship at SDA Bocconi School of Management. She is Adjunct Professor of Management of Fashion Companies at Bocconi University.
In 1999, her collaboration with SDA Bocconi began. Since then, she has run numerous courses on different issues such as industry analysis and brand positioning, communication and digital strategies, omnichannel engagement and customer experience in fashion and luxury. She was Director of the Master in Fashion, Experience & Design Management (MAFED). She conducted numerous research and training projects in Europe, Asia and America with leading fashion and luxury brands.
Her research activities focus on topics related with fashion and luxury. In particular, she has analysedthe digitaltransformationandcustomercentricity and business models’ evolution both infashionandluxuryindustries. She is also an expert of ingredient branding for the textile sector.
She is the author of numerous books and articles on the subject. Her works have been published in Economia & Management and Impresa&Stato, among others. Her books include "Management of Fashion Companies", written in English with Stefania Saviolo, also translated in Japanese and Chinese. She has been present in many international Universities as a lecturer in courses on fashion management, such as at the SimonFraserUniversity in Vancouver (Canada) and at the School of Business (ISB) in Hyderabad (India). She gave seminars on topics related to the strategic management of fashion and luxury companies in the international study tours of: CREA Ginevra; Esade Barcellona; ISEM Madrid; IFM Parigi; HEC Parigi; Athens University; Moscow State University; Fudan Shanghai; NYU Stern; Wharton Pennsylvania; Salem US; Eafit Colombia.She has designed for Coursera the online course “Management of Fashion and Luxury Companies” https://www.coursera.org/learn/mafash.
Erica earned a Degree in Business Administration from Bocconi University and an ITP (International Teachers Programme) at KelloggSchoolofManagement (NorthwesternUniversity).