Enrico Valdani

Curriculum Vitae

SDA Distinguished Professor

Degree in Business Administration, Bocconi University, Milan, 1972


Academic position and/or Professional activities

Professor of Marketing, Bocconi University


Research Interests

  • The Dynamics of Competition
  • Strategic Marketing
  • Customer-Based View
  • Inter-industry - Convergence Issues
  • Market Driving Strategies and Skills
  • GeoMarketing
  • Theory of the Firm
  • Global Marketing
  • Service Science