Enrico Valdani

Enrico Valdani

Marketing Management

enrico.valdani@unibocconi.it

Via Roentgen 1, room 4-C1-04
Tel.+39 02 5836.3715 Fax.02-5836.6893

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Curriculum Vitae

SDA Distinguished Professor

Degree in Business Administration, Bocconi University, Milan, 1972


Academic position and/or Professional activities

Professor of Marketing, Bocconi University


Research Interests

  • The Dynamics of Competition
  • Strategic Marketing
  • Customer-Based View
  • Inter-industry - Convergence Issues
  • Market Driving Strategies and Skills
  • GeoMarketing
  • Theory of the Firm
  • Global Marketing
  • Service Science