Chiara Saibene

Chiara Saibene

Marketing Management

chiara.saibene@sdabocconi.it

Via Bocconi 8, room 508
Tel.+39 02 5836.6834 Fax.02-5836.6893

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Curriculum Vitae

SDA Fellow

Degree in languages and foreign literatures, Catholic Univeristy, Milan, 2004
Master’s degree – 2nd level in “Qualitative Methods for Research Applied to Social Surveys and Marketing”, Catholic University, Milan, 2008
Ph.D. Candidate in Business Integrated Administration, "Carlo Cattaneo" University – LIUC, Castellanza, Varese


Academic position and/or Professional activities

Clinical Professor of Value and Marketing Performance Management at Bocconi University – Marketing Department


Research Interests

  • Consumer Behaviour
  • Customer Value Management
  • Marketing Research 
  • Pricing