Marketing Management
Via Bocconi 8, room 508
Tel.+39 02 5836.6834 Fax.02-5836.6893
Curriculum Vitae
SDA Fellow
Degree in languages and foreign literatures, Catholic Univeristy, Milan, 2004
Master’s degree – 2nd level in “Qualitative Methods for Research Applied to Social Surveys and Marketing”, Catholic University, Milan, 2008
Ph.D. Candidate in Business Integrated Administration, "Carlo Cattaneo" University – LIUC, Castellanza, Varese
Academic position and/or Professional activities
Clinical Professor of Value and Marketing Performance Management at Bocconi University – Marketing Department
Research Interests
- Consumer Behaviour
- Customer Value Management
- Marketing Research
- Pricing