Beatrice Medici

Marketing

Fellow

Brand & Communication

beatrice.medici@unibocconi.it

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Teaching domains Social Media Communication Digital Communication Digital Marketing Marketing Management Event Marketing

Latest publications

BORGHINI S., CIRRINCIONE A., COLM L., GAUR A., MEDICI B., SORBINO F. La mobilità urbana nella prospettiva della Generazione Z Economia & Management, 2024, no. 2, pp.87-96

ZERBINI F., SORBINO F., MEDICI B. La mobilità della Generazione Z negli ambienti urbani: insights dal programma di ricerca 2023-24 di Mobius Lab Management delle Utilities e delle Infrastrutture, 2024, vol.22, no. 2, pp.60-66

CIRRINCIONE A., SORBINO F., MEDICI B. The Impact of Sustainable Commuting and AI Augmentation on Organizational Trust: Insights from a Mixed-Methods Study 13th FINT Conference 2025 - Trust Within and Between Organizations, June18-21, 2025, Genova, Italy

TRINCHERO E., MEDICI B. Professional Sport Responsibility and Sustainability: Empirical Study on Football Clubs IRSPM 2025: Civic engagement and social capital in contemporary public administration: facing the challenges of social equity and environmental sustainability, April 7-9, 2025, Bologna, Italy

BORGHINI S., COLM L., PAN L. R. Y., MEDICI B. A superhero in your pocket: the phenomenon of super apps from a technocultural perspective XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy

BORGHINI S., COLM L., MEDICI B. Strategie di marketing communication per e-bike premium made in Italy: Italmoto e le sfide della mobilità alternativa XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy

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