Antonella Carù

Marketing

Biography

Latest publications

PRENESTINI S., BORGHINI S., CARÙ A. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture in Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture Karin M. Ekström (Eds),Routledge, chap. 4, pp.59-76, 2023
CARÙ A. L’esperienza di consumo nelle relazioni fra impresa e mercato in Innovazione e Management: Omaggio a Salvio Vicari G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona(Ed), Egea, pp.219-226, 2022
RURALE A., CARÙ A., MION DALLE CARBONARE P. Nuove esperienze di consumo il caso FAI Economia & Management, 2022, no. 1, pp.30-34
CARÙ A., CUADRADO M. Capire il fruitore delle arti. L’errore di sottovalutazione della Customer Experience in Il Valore della Cultura : 22 Esperti per nuove Strategie M. Addis, A. Rurale (Eds),Skira Editore, pp.245-270, 2021
CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C., PIANCATELLI C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy Marta Massi, Marilena Vecco, Yi Lin (Eds),Routledge, chap. 2, pp.13-31, 2021
CARÙ A., CUADRADO-GARCÍA M. Understanding the arts customer in Managing the Cultural Business: Avoiding Mistakes, Finding Success M.Addis, A.Rurale (Eds),Routledge, chap. 7, pp.213-243, 2020

Grants & Honors

Best Paper in Marketing Award, XII International Conference on Arts and Cultural Management - AIMAC - The International Association of Arts and Cultural Management , 2013
Teaching Award, Electives Courses (a.y. 2006-07) - Università Commerciale Luigi Bocconi , 2007
Research Award - Università Commerciale Luigi Bocconi , 2001