Antonella Carù

Marketing and Sales

Biography

Latest publications

Cova Bernard, CARÙ A., Cayla Julien Re-conceptualizing escape in consumer research Qualitative Market Research Journal, 2018, vol.21, no. 4, pp.445-464
OSTILLIO M., CARÙ A., Leone G. Corporate Museum to enhance brand authenticity in luxury goods company: the case of Salvatore Ferragamo International Journal Of Arts Management, 2017, vol.19, no. 2, pp.32-45
COLM L., CARÙ A. Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture Mercati E Competitività, 2016, no. 3, pp.87-109
OSTILLIO M., CARÙ A., Leone G. L’autenticità come driver strategico per il brand value. Il caso Salvatore Ferragamo Economia & Management, 2016, vol.1, pp.67-79
Barthélemy Jérôme, CARÙ A., Cova Bernard, Denis Jean-Philippe Expériences de consommation et marketing expérientiel Revue Française De Gestion, 2015, vol.41, no. 253, pp.353-367
CARÙ A., Elina Jaakkola, Anu Helkkula and Dr Dr, Cova Bernard Co-creating the collective service experience Journal Of Service Management, 2015, vol.26, no. 2, pp.276-294

Grants & Honors

Best Paper in Marketing Award, XII International Conference on Arts and Cultural Management - AIMAC - The International Association of Arts and Cultural Management , 2013
Teaching Award, Electives Courses (a.y. 2006-07) - Università Commerciale Luigi Bocconi , 2007
Research Award - Università Commerciale Luigi Bocconi , 2001