Antonella Carù

Curriculum Vitae

Dean Graduate School, Bocconi University, Milan, Italy
Full Professor of the Department of Marketing at Bocconi University

 

Degree in Business Economics (major: Administration and Control), Bocconi University, Milan, Italy, 1986

Ph.D. in Business Economics (V cycle) at Bocconi University, Milan, Italy, 1992

 

 


Research Interests

  • Services Marketing  
  • Experiential marketing 
  • Consumer behavior and consumption experiences 
  • Brand Experience and Brand Authenticity
  • Art and Cultural Institutions’ management and marketing 
  • Marketing performances