Antonella Carù

Antonella Carù
Marketing and Sales
antonella.caru@sdabocconi.it

Via Roentgen 1, room 4-C1-05
Tel.+39 02 5836.3797 - 3057 Fax.+39 02 5836.6893

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Curriculum Vitae

Dean Graduate School, Bocconi University, Milan, Italy
Full Professor of the Department of Marketing at Bocconi University

 

Degree in Business Economics (major: Administration and Control), Bocconi University, Milan, Italy, 1986

Ph.D. in Business Economics (V cycle) at Bocconi University, Milan, Italy, 1992

 

 


Research Interests

  • Services Marketing  
  • Experiential marketing 
  • Consumer behavior and consumption experiences 
  • Brand Experience and Brand Authenticity
  • Art and Cultural Institutions’ management and marketing 
  • Marketing performances