Antonella Carù

Marketing and Sales


Latest publications

CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C., PIANCATELLI C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy Marta Massi, Marilena Vecco, Yi Lin (Eds),Routledge, chap. 2, 2020
CARÙ A., CUADRADO-GARCÍA M. Understanding the arts customer in Managing the Cultural Business: Avoiding Mistakes, Finding Success M.Addis, A.Rurale (Eds),Routledge, chap. 7, 2020
Cova B., CARÙ A., Cayla J. Re-conceptualizing escape in consumer research Qualitative Market Research Journal, 2018, vol.21, no. 4, pp.445-464
CARÙ A., OSTILLIO M. C. Brand Authenticity tra Brand e Autenticità: valore di un asset strategico per l’impresa in Marketing: Una disciplina fantastica. Omaggio a Enrico Valdani Busacca. B., Costabile M. (Eds),Egea, pp.135-157, 2018
OSTILLIO M., CARÙ A., Leone G. Corporate Museum to enhance brand authenticity in luxury goods company: the case of Salvatore Ferragamo International Journal Of Arts Management, 2017, vol.19, no. 2, pp.32-45
Pace S., CARÙ A., Cova B. Innovating as an Interaction of Practices: The Case of Customers’ Use of a New Website in Innovating in Practice Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen (Eds),Springer International Publishing, pp.139-157, 2017

Grants & Honors

Best Paper in Marketing Award, XII International Conference on Arts and Cultural Management - AIMAC - The International Association of Arts and Cultural Management , 2013
Teaching Award, Electives Courses (a.y. 2006-07) - Università Commerciale Luigi Bocconi , 2007
Research Award - Università Commerciale Luigi Bocconi , 2001