Antonella Carù
Marketing and Sales
Biography
Antonella Carù is a Professor of Marketing Management at SDA Bocconi and Università Bocconi, where since 2014 she has serve as Dean of the Graduate School. Previously she served as Dean of the Undergradate School (2012-2014) and as Director of the Master of Science in Marketing Management (2004-2012).
Her research interests are in the field of the marketing of services, consumer experience and in the marketing and management of arts and culture. She is also the author of various national and international publications.
She was a Visiting Professor at Copenhagen Business School (2010), the European School of Management ESCP in Paris (2003) and at Université Jean Moulin Lyon (1988); a Visiting scholar at Ecole des Hautes Etudes Commerciales – HEC, Montréal (2002). She regularly teaches in undergraduate, graduate, executive and MBA programs.
She has also been involved in several advisory, consulting and research projects with corporate and financial services customers.
Teaching domains
Service Marketing
Customer Service Design
Marketing Management
Latest publications
L’esperienza di consumo nelle relazioni fra impresa e mercato in Innovazione e Management: Omaggio a Salvio Vicari
G. Bertoli, S. Castaldo, P. Cillo, G. Troilo, G. Verona(Ed), Egea, pp.219-226, 2022
Nuove esperienze di consumo il caso FAI
Economia & Management, 2022, no. 1, pp.30-34
The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
Marta Massi, Marilena Vecco, Yi Lin (Eds),Routledge, chap. 2, 2021
Understanding the arts customer in Managing the Cultural Business: Avoiding Mistakes, Finding Success
M.Addis, A.Rurale (Eds),Routledge, chap. 7, pp.213-243, 2020
Re-conceptualizing escape in consumer research
Qualitative Market Research Journal, 2018, vol.21, no. 4, pp.445-464
Brand Authenticity tra Brand e Autenticità: valore di un asset strategico per l’impresa in Marketing: Una disciplina fantastica. Omaggio a Enrico Valdani
Busacca. B., Costabile M. (Eds),Egea, pp.135-157, 2018
Grants & Honors
Best Paper in Marketing Award, XII International Conference on Arts and Cultural Management - AIMAC - The International Association of Arts and Cultural Management
, 2013
Teaching Award, Electives Courses (a.y. 2006-07) - Università Commerciale Luigi Bocconi
, 2007
Research Award - Università Commerciale Luigi Bocconi
, 2001