Alessandra Ricci

Marketing and Sales

Biography

Latest publications

MULHOLLAND J., RICCI A., MASSI M. (Eds.) The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Edward Elgar Publishing, Great Britain, 2022
MULHOLLAND J., MASSI M., RICCI A. Introduction to The Artisan Brand in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 1, pp.1-12, 2022
PIANCATELLI C., RICCI A. New business models for craft: the case of Artemest in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 9, pp.136-155, 2022
RICCI A., MASSI M. Understanding of the concept of ‘craft’ from the perspective of Italian consumers in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 2, pp.14-25, 2022
DALLOCCHIO M., RICCI A. Introduzione all’M&A in Mergers & Acquisitions - II Ed. M. Dallocchio, G. Lucchini, C. Pirrone (Eds),Egea, chap. 1, pp.1-22, 2021
DALLOCCHIO M., RICCI A., VIZZACCARO M. (Eds.) Costruttori di Valore. Il ruolo strategico del saper fare italiano Marsilio Editore, Venezia, Italy, 2016