Alessandra Ricci

Fellow
Knowledge groupMarketing
Research domainsMarketing Management
Teaching domainsSME Marketing, Digital Marketing, Management of Creativity, Event Marketing, Marketing Management
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Biography

Alessandra Ricci is Fellow of Marketing Management at SDA Bocconi School of Management. 

She has worked as a postdoctoral research fellow at IULM University in Milan, Italy. She has conducted research and/or taught at several institutions, including IULM University, Bocconi University, the University of Gastronomic Sciences in Pollenzo, and the Catholic University of Milan. Her research focuses on the high-end sector, including artisanship, luxury, Made-in-Italy, from both marketing and sustainability/value creation perspectives. Additionally, she has professional expertise in cultural heritage management and tourism. 

She received a Bachelor degree from Bocconi University in Economics and Management for Arts, Culture and Communication, a Master of Science degree in Economics and Management of Art, Culture and Entertainment the Catholic University of the Sacred Heart of Milan and a Doctorate Degree (Ph.D.) in Management and Innovation from The Catholic University of the Sacred Heart of Milan.

 

 

 

Recent Publications

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  • 2025
    Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations
    MASSI, M., M. PROKŮPEK, A. RICCI, M. C. OSTILLIO (Eds.), "Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations" - 2025, Routledge, London
  • 2025
    Introduction to Artificial Intelligence in the Cultural and Creative Sectors
    MASSI, M., M. PROKUPEK, A. RICCI, M. C. OSTILLIO, "Introduction to Artificial Intelligence in the Cultural and Creative Sectors" in Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations., Marta Massi, Marek Prokůpek, Alessandra Ricci, Maria Carmela Ostillio (Eds.), Routledge, chap. 1, 2025
  • 2024
    Artification in the Industrial Sector: Exploring Florim Ceramiche's Integration of Art Into Business
    RICCI, A., F. MASSARA, F. DE MATTEO, "Artification in the Industrial Sector: Exploring Florim Ceramiche's Integration of Art Into Business", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 4, pp. e1884
  • 2022
    The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
    MULHOLLAND, J., A. RICCI, M. MASSI (Eds.), "The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies" - 2022, Edward Elgar Publishing, Great Britain
  • 2022
    New business models for craft: the case of Artemest
    PIANCATELLI, C., A. RICCI, "New business models for craft: the case of Artemest" in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies., Jon Mulholland, Alessandra Ricci, Marta Massi (Eds.), Edward Elgar Publishing, chap. 9, pp. 136-155, 2022
  • 2022
    Understanding of the concept of ‘craft’ from the perspective of Italian consumers
    RICCI, A., M. MASSI, "Understanding of the concept of ‘craft’ from the perspective of Italian consumers" in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies., Jon Mulholland, Alessandra Ricci, Marta Massi (Eds.), Edward Elgar Publishing, chap. 2, pp. 14-25, 2022
  • 2022
    Introduction to The Artisan Brand
    MULHOLLAND, J., M. MASSI, A. RICCI, "Introduction to The Artisan Brand" in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies., Jon Mulholland, Alessandra Ricci, Marta Massi (Eds.), Edward Elgar Publishing, chap. 1, pp. 1-12, 2022
  • 2021
    Introduzione all’M&A
    DALLOCCHIO, M., A. RICCI, "Introduzione all’M&A" in Mergers & Acquisitions - II Ed.., M. Dallocchio, G. Lucchini, C. Pirrone (Eds.), Egea, chap. 1, pp. 1-22, 2021
  • 2021
    Digital Marketing and Artisanship: evidence of the Conceptualisation of the Craftsmanship within craft guilds’ websites
    RICCI, A., "Digital Marketing and Artisanship: evidence of the Conceptualisation of the Craftsmanship within craft guilds’ websites" in XVIII^ SIM Conference, October 14-15, 2021, Ancona, Italy
  • 2016
    Costruttori di Valore. Il ruolo strategico del saper fare italiano
    DALLOCCHIO, M., A. RICCI, M. VIZZACCARO (Eds.), "Costruttori di Valore. Il ruolo strategico del saper fare italiano" - 2016, Marsilio Editore, Venezia, Italy

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