SDA Bocconi School of Management
ITA

Alessandra Ricci

Marketing
Alessandra Ricci
Fellow
Marketing Management
alessandra.ricci@sdabocconi.it

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Biography

Alessandra Ricci is Fellow of Marketing Management at SDA Bocconi School of Management. 

She has worked as a postdoctoral research fellow at IULM University in Milan, Italy. She has conducted research and/or taught at several institutions, including IULM University, Bocconi University, the University of Gastronomic Sciences in Pollenzo, and the Catholic University of Milan. Her research focuses on the high-end sector, including artisanship, luxury, Made-in-Italy, from both marketing and sustainability/value creation perspectives. Additionally, she has professional expertise in cultural heritage management and tourism. 

She received a Bachelor degree from Bocconi University in Economics and Management for Arts, Culture and Communication, a Master of Science degree in Economics and Management of Art, Culture and Entertainment the Catholic University of the Sacred Heart of Milan and a Doctorate Degree (Ph.D.) in Management and Innovation from The Catholic University of the Sacred Heart of Milan.

 

 

 

Teaching domains SME Marketing Digital Marketing Management of Creativity Event Marketing Marketing Management

Latest publications

MULHOLLAND J., RICCI A., MASSI M. (Eds.) The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Edward Elgar Publishing, Great Britain, 2022
MULHOLLAND J., MASSI M., RICCI A. Introduction to The Artisan Brand in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 1, pp.1-12, 2022
PIANCATELLI C., RICCI A. New business models for craft: the case of Artemest in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 9, pp.136-155, 2022
RICCI A., MASSI M. Understanding of the concept of ‘craft’ from the perspective of Italian consumers in The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies Jon Mulholland, Alessandra Ricci, Marta Massi (Eds),Edward Elgar Publishing, chap. 2, pp.14-25, 2022
DALLOCCHIO M., RICCI A. Introduzione all’M&A in Mergers & Acquisitions - II Ed. M. Dallocchio, G. Lucchini, C. Pirrone (Eds),Egea, chap. 1, pp.1-22, 2021
DALLOCCHIO M., RICCI A., VIZZACCARO M. (Eds.) Costruttori di Valore. Il ruolo strategico del saper fare italiano Marsilio Editore, Venezia, Italy, 2016
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