Digitization is an undeniable and irreversible trend in the business landscape. Companies find themselves deciding whether to "undergo" the effects of digitization, adapting to some “mythical” best practices, or to lead the process directly by leveraging the most advanced digital technologies and thus addressing their own business transformation.

Thanks to its multidisciplinary approach and leveraging on business-oriented research initiatives and in-depth studies focused on digital, the DEVO Lab offers all the skills and capabilities needed to fully support managers in a Digital Transformation process

In Post-Digital era, we need to focus on the value of available technologies and not on the continuous attempt to predict the future.


Gianluigi Castelli - Director DEVO Lab

The DEVO Lab Manifesto

    • Respect technologies


    • Acknowledge that technological competences are scarce and expensive


    • Remember the fundamental economic rules


    • Be a savvy adopter


    • Make innovation a systemic attitude



The DEVO Lab is a matching platform able to align the interests and expectations of all players of the digital market:

    • Managers and executives interested in starting or accelerating the path towards digital transformation of their organizations. Energy & Utilities, Manufacturing, Financial Services, Telco & Media, Retail & Distribution, Pure Digital Players are the most represented macro-industries
    • Professionals working for consulting firms, system integrators and technology providers interested in establishing their offer of products and services as the backbone of the digital enterprise
    • Young practitioners, senior managers and experienced executives taking part in both open and custom education initiatives, as well as participants involved in SDA Bocconi’s Master Programs

SDA Bocconi’s attendees have a privileged access to DEVO Lab’s findings, once they become teaching materials and managerial tools.


The DEVO Lab leverages a partnership with the MIT Design Lab to scout emerging technological trends and to bring a frontier perspective to all its research streams.


MIT (Massachusetts Institute of Technology) report on disruptive technologies is shared every six/twelve months with all the DEVO Members.