Activities
The SEKC, based on its expertise and experience developed through the years, may become your Educational Arm and support you in three main areas:
Research Report 2023
Download the Sport and Entertainment Knowledge Center Research Report

Executive Programs
The SEKC offers several programs in the fields of Sport and Entertainment, both in traditional classroom and online (synchronous or asynchronous), at Master and Executive level, as well as the possibility to build a path tailored to the needs of organizations (custom programs).
The SEKC has also developed several partnerships and key initiatives with relevant players in the international market.
Executive programs

Management dello sport
Sviluppare progetti innovativi per un ecosistema sportivo sostenibile
Sport marketing & sponsorship
Competenze per un manager sportivo di successo
Programma executive "Management del calcio"
di FGCI in partnership con SDA Bocconi
Diploma Programmes in Sports and Major Events Management
for Josoor Institute in Doha (Qatar)
Research & Dissemination
The SEKC produces and disseminates knowledge through its team of academics and professionals, covering different areas of expertise, which allows a comprehensive and in-depth perspective of the ecosystems and their actors. The SEKC also organizes and supports initiatives for the diffusion and development of knowledge.
Networking
The SEKC knowledge network has grown over the years through experiences and relationships with market leaders and key players. As a consequence, the SEKC boasts a global, wide and high profile network of organizations and brands.
Knowledge Generation Network
The know-how of the sports and entertainment ecosystems in SDA Bocconi is a natural consequence of the in-depth knowledge developed over the years through experiences and relationships with leaders of the industries.
- Sport organizations (Federations, Leagues, Clubs)
- Sport event organizers
- Consulting firms
- Venues
- Marketing and media companies
- Event agencies
- Entertainment companies
- Data and tech companies
- Universities and institutions
Alumni Network
Bocconi University has over 130,000 alumni, with 21,100 alumni coming from SDA Bocconi.
This dynamic network of people based in more than 110 countries is an invaluable asset. Through the alumni network, you can access a wealth of experience and knowledge, and build strong and lasting relationships.
Bocconi Alumni Community - is constantly growing and includes graduates, managers, faculty and executives from a large number of organizations and institutions.
FIFA Master Alumni established an association, the FIFA Master Alumni Worldwide, which promotes many different initiatives to develop and share knowledge.
Universities Collaborations
The Sports & Entertainment Knowledge Centre of SDA Bocconi School of Management collaborates with various universities and events to explore international managerial challenges in sports. In particular, it collaborates with Columbia University, where it takes part in presentations and discussions comparing American and international sports models. The Master's in Sport Management at Columbia University ranks among the most prestigious worldwide, placing 7th in the Sport Business Postgraduate Rankings 2022.
Additionally, the Centre collaborates with the Middle East Sports Investment Forum 2024 (MESIF) to publish a joint White Paper examining different aspects of sports and investment in the Middle East. MESIF 2024 brings key sports stakeholders from across the region to London to share their vision for sports development. The report will highlight key insights from panel discussions at MESIF 2024, taking place at the Emirates Stadium on June 5.
Event Collaborations
The Sports & Entertainment Knowledge Centre of SDA Bocconi School of Management teamed up with the Middle East Sports Investment Forum 2024 (MESIF) to publish a joint White Paper focusing on the various facets of sports and investment in the Middle East.
MESIF2024 is the event that brings key sports stakeholders from across the Middle East to London to share their vision for regional sports development. The report will elaborate on key lessons from panel discussions at MESIF 2024, taking place at the Emirates Stadium on 5 June.

