mobiUS Lab
mobiUS, SDA Bocconi School of Management’s Smart & Sustainable Mobility Lab focusing on mobility users, aims at producing and disseminating knowledge on new forms of smart and sustainable mobility in a global context.
Mission
The mobiUS Lab aims to guide businesses and institutions throughout their journey towards the new mobility ecosystem, by discovering and sharing with them new knowledge on smart and sustainable mobility forms for the users of tomorrow.
The future of mobility is not measured in kilometers traveled, but in the positive and sustainable impact we can generate for people, communities, and the environment. Join mobiUS: work with our researchers and partners to design and build it together.
Objectives
The mobiUS Lab’s mission is to generate, share, and disseminate knowledge about mobility by conducting applied research on emerging trends in the global mobility landscape. There will be four main strands to its work, focusing on the major changes taking place in people’s socio-economic behaviors and habits relating to the short, medium and long-distance movement of people and goods:
- Globalization
- Digitalization of devices and processes
- New forms of locomotion and propulsion (more technologically advanced and sustainable
- The rise of new business models (above all, sharing or the rental of means of transport, according to the “mobility as a service” model)
The Recipients
The mobiUS Lab is targeted at policy makers and corporations, aiming to assist them in the assessment of the evolving mobility landscape, and to support their strategic positioning into new markets for mobility.
Activities
Benefits and Mechanisms of Action
The mobiUS Lab’s goal is to generate, share and disseminate knowledge about mobility, leveraging the digital environment, and providing a range of benefits for participating governments and businesses:
- The identification of business models that respond to the new mobility challenges of the future effectively and sustainably
- A systematic and ongoing investigation of the mobility ecosystem and its developing trends, with a user-centric approach, that looks beyond specific projects and technical-technological aspects
- The development of a long-term, design-oriented mentality, stimulated by the continuous involvement of and exposure to thought leaders, allowing them to actively shape the future
Working Methodology
mobiUS operates by integrating qualitative methods for exploratory and descriptive purposes, and quantitative methods for theory testing and predictive purposes. The lab develops an ongoing research activity focused on the end user of smart and sustainable mobility and a series of vertical studies, which are defined based on the guidelines issued by the Advisory Board for the annual research program.
Partner
The mobiUS lab is in the start-up phase and benefits from the support of Mundys as a founding member.
Our team is active in developing strategic collaborations with partners who share our vision for mobility for people that is smart and sustainable, and who aim to share our commitment to the generation and dissemination of knowledge useful for the transformation of business and the institutional environment toward the mobility of the future
